FASHION FAIR COSMETICS

FASHION FAIR  |  2021

Art Direction
Campaign Development
Creative Direction

Fashion Fair Cosmetics relaunched after a long hiatus with new formulas that celebrate their rich history as one of the earliest cosmetic brands to offer representation across a diverse range of skin tones.

Highly inspired by Fashion Fair’s roots as a renowned fashion icon we took an editorial approach, emphasizing the style and glamour of the holistic look to represent the aspirational qualities of this revamped cosmetic brand. We created a strong and exciting campaign to reintroduce the beauty line to the public as the brand enters Sephora with a series of videos starting with a teaser video with Pat Cleveland to tie in with the heritage background of the brand and show her passing the baton over to Fashion Fair's latest brand ambassador, Kiki Layne.

CREDITS

Creative Agency: School House
Creative Direction: Irmand Trujillo
Art Direction: Joyce Chen
Photography: Justin French
Post Production: Bespoke Digital