Beauty influencers, Marianna Hewitt and Lauren Gores wanted to create a unique campaign and packaging design for their new cleanser. The design challenge for the campaign was to come up with an exciting direction related to the name of the product.

With such a scientific name, we had to think abstractly about what the formula offers the user and how that could relate to the visuals of the campaign.

CREDITS

Creative Agency: CASE Agency
Creative Direction: Tony Yumul
Packaging Design: Joyce Chen & Nicole Davis