XYON Health creates innovative hair growth solutions for men. We were approached to create campaign visuals that represent expertise, performance, and innovation of the product, while also appealing to millennial men showing initial signs of hair loss.

Our approach was to capture content that represented precision, innovation and the science behind the product. The visuals moved away from the current lifestyle imagery and focused on aspirational and science-driven content. As a result, our new visuals led to a significant increase of website product views, homepage landings, and a successful paid media campaign.

CREDITS

Creative Agency: School House
Creative Direction / Art Direction: Joyce Chen
Photography / Videography: Marko Metzinger
Stylist: Erica Oblak